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France 3 Regions – Shoe polish, a successful luxury product: this company showcases French craftsmanship.
In the heart of the Charente countryside, the world leader in shoe polish is quietly expanding. Avel - along with its holding company, Alma - is a family-owned business positioned in the luxury sec...
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France 3 Régions – A company in southern Charente keeps an old shoe wax manufacturing tradition alive.
Avel has been manufacturing high-end shoe polishes for over 40 years. Based in southern Charente, the company is a leader in its field and employs more than 150 people. It continues to grow and, tw...
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Les Echos – Avel makes Saphir shoe polish shine in export markets
Avel is set to celebrate a double anniversary just months apart: twenty years since its inception and ten years since its relocation to the countryside - specifically to the small Charente commune ...
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Sud Ouest Newspaper – Charente: Hydroalcoholic gel on an industrial scale
Avel, a shoe polish manufacturer based in Magnac-Lavalette, is partnering with the company Cognac Embouteillage. The goal: to produce 10,000 liters of hydroalcoholic solution per day.